#010: Why LinkedIn Feels Like the Early Days of YouTube Right Now with Brendan Gahan
Summary
In this engaging episode, Tiffany Hardin sits down with Brendan Gahan, CEO and co-founder of Creator Authority, to explore his journey in the creator economy. From his early days in a small California town to leading influential campaigns for major brands, Brendan shares his insights on the evolving landscape of influencer marketing and the importance of building lasting relationships in the industry.
Highlights
Brendan's early career in advertising coincided with the rise of social media, positioning him as a key resource for social insights.
A successful partnership with YouTubers Smosh marked a turning point, demonstrating the power of influencer marketing.
Brendan emphasizes the value of community and finding your tribe in the creator space.
Looking to the future, he advocates for longer-term partnerships in the creator economy.
Quotes
"An acceleration of longer-term partnerships would be the big one."
"The wins overall outweigh the failures."
"An audience is leverage."
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