#011: Why Her Start-Up Stopped Selling to Creators and Survived with Natalie Barbu
Summary
In this episode of the Conscious Hustler podcast, Tiffany Hardin interviews Natalie Barbu, founder of Rella and a seasoned content creator. They discuss Natalie's journey from a YouTube hobbyist to a successful entrepreneur and founder of Rella, the challenges of balancing a corporate job with content creation, and the evolution of Rella from a creator-focused tool to a comprehensive solution for social media agencies.
Highlights
Natalie's early days on YouTube and her transition to full-time content creation.
The founding of Rella and its pivot to serve social media agencies.
Insights into the creator economy and the challenges of selling SaaS products to creators.
Natalie's advice on consistency and growth for aspiring creators.
The importance of a support system in entrepreneurship.
Quotes
"I always knew I wanted to be an entrepreneur."
"Failures happen every day. It's like a rite of passage."
"I want Rella to be the leading social media tool for teams."
"Consistency is key; don't let low views discourage you."
"I started content creation on YouTube back in 2011."
"I always viewed social media as a stepping stone for me."
"Creators are not the most organized; they prefer organized chaos."
"You can find a million reasons why it's not the right time."
"I don't want to sacrifice my health for this."
"I think slow and steady growth is great."
"A manager doesn't help your views or engagement."
"You need a community before you get a manager."
Make sure to follow Natalie in all his endeavors:
https://getrella.com/
https://www.linkedin.com/in/nataliebarbu/
Follow Tiffany Hardin:
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