#012: The Career Move That Almost Cost Him Everything with Chaucer Barnes

Season 1
Written By Tiffany Hardin

Summary

In this insightful episode, Tiffany Hardin converses with Chaucer Barnes, the Chief Marketing Officer of United Masters, Inc. They explore Chaucer's path from a music career to a leadership role in marketing, discussing the fusion of music, culture, and advertising. Chaucer offers valuable perspectives on leveraging cultural capital, the transformation of the advertising landscape, and the critical role of advocacy in his professional journey. The dialogue emphasizes the importance of context strategy and the virtues of patience and perseverance in achieving career goals.

Highlights

  • Chaucer Barnes discusses his transition from music to marketing.

  • The role of cultural capital in modern advertising

  • Insights into the evolution of United Masters and Translation.

  • The importance of context strategy in creative development.

  • Chaucer's personal journey and career decisions.

Quotes

  • "Culture is a much more powerful bind than demography."

  • "The art and science of placing things conspicuously in people's paths."

  • "Be patient with yourself and the choices you've made."

  • "It's not Clive walking in to find you, it's you walking out to find Clive."

  • "I'm a B2B CMO. My job is sales focused, revenue focused."

  • "It's never been a better time to be somebody in Nashville who doesn't have to run to New York or LA."

  • "The trade that you make to not be extorted is actually that you got to put some more elbow grease into it."

  • "There's a lot of gray area in between. And the more people get comfortable in that gray area, the more opportunity we pour into that gray area."

  • "Being a really talented talent manager also means you have to get good at sales."

  • "Be patient with yourself and be patient with the choices that you've made."

Make sure to follow Chaucer in all his endeavors:

  • https://www.linkedin.com/in/chaucer-barnes-98a8545/

  • https://unitedmasters.com/

  • You can find him at conferences and events where there's money being spent in advertising.

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#010: Why LinkedIn Feels Like the Early Days of YouTube Right Now with Brendan Gahan